Building Referral Networks
Building Referral NetworksPeople want lawyers they can trust: trust to be honest, trust to know the law, trust to faithfully represent them. Some lawyers have gained that trust based on their own reputation (or “good name”) or the respected name of their law firm. Most lawyers, however, get clients referred to them based on the good word of a trusted person.
Attorneys work to expand and maintain their sphere of contacts in order to maximize the number of potential referral sources for future clients. The best place to start to expand your sphere of contacts is with your current contacts. This podcast and article combo, part of AILA's Practice Management Podcast Series, reveals how you can build a robust referral network by injecting fresh ideas and energy into your already existing contacts.
Authors of the article and faculty for this podcast include AILA's National Practice Management Committee members Doug Penn (Stamford, CT) , Ginger McGuire (Castle Rock, CO) and Jonelle Ocloo (Columbia, MD).
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